21.09.23 • Titanic Belfast

Social Media Belfast 2023

Now in its 9th year, the Social Media Belfast Conference is firmly established as Northern Ireland’s leading social media event. Bringing together over 200 attendees, the conference speaker line-up for 2023 boasts an exciting range of expert social media practitioners from across different sectors. Keeping up to date with future social media trends and learnings is a key focus of the event, as well as showcasing successful social media campaigns in Northern Ireland and beyond.

At the beginning of 2023 more than half the world (4.76 billion people) now use social media. Social media networks have transformed marketing and communications, and it is vital for organisations across the public, private and charity sectors to utilise its full potential.

As well as being significant in terms of social media expertise and case studies, #SMBelfast has developed a strong networking dimension. It has become an event where the key Northern Irish communications and social media players expect to meet every year and enjoy the networking opportunities it provides.

An agendaNI event


  • Key trends to prepare for
  • Examples of local and visiting successful case studies
  • Social consumer engagement
  • Social media in the public and private sectors
  • Branding with impact
  • Generating revenue through social
  • Social PR: The content revolution
  • Achieving value on investment
  • Practical advice and tips

Why attend #SMBelfast 2023? 👋

  • Face to face networking with 200+ marketing and communication professionals
  • Hear leading social media practitioners: Visiting and local speakers
  • Enhance your social media marketing and communication skills
  • Learning: New trends and the latest insights
  • Examples of best practice social media use across different sectors


Social Media Belfast brings together +200 attendees each year including…

  • Social media professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital Marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Directors
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • External Relations
  • Anyone with an eye on social media!



Registration and morning coffee


Key social media trends in 2023

Paul will open #SMBelfast exploring the latest trends and developments in social media. Paul will provide useful examples of social media success and how they can be applied your own strategy.

Paul McGarrity

Octave Digital


Public sector on social media: Engaging citizens

This visiting presentation will provide an overview of the Welsh Government’s social media strategy and examples of engagement with the public and communicating to stakeholders through social media.

Laura Truelove

Welsh Government


Taking TikTok by storm

The Met Office UK forecasted a bright outlook for its TikTok channel. From convincing stakeholders that TikTok is the place to be, through to continually evolving its content to appeal to a new demographic, Ross will talk through how the Met Office found success on the platform.

Ross Middleham

Met Office


Putting some manners on content marketing

A multi-disciplinary marketing expert, Nico has created high-impact campaigns for some of the biggest names on and off the island of Ireland, including Tourism NI, Fáilte Ireland, easyJet, Ryanair, Bank of Ireland, the Rory McIlroy Foundation, SuperValu and the European Tour. Nico will discuss tackling the chaos, nailing strategy and being braver.

Nico Fell

256 The Content Strategy Agency


Social business: Back to basics

Visiting speaker Ketna is an accomplished social media leader, with a proven track record in successfully developing and executing innovative strategies for large global organisations, where social media can effectively support business communications and growth.

Ketna Mistry




Coffee and networking break


Building relationships and a social community

Sheena’s presentation will look at how the University of Limerick uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.

Sheena Doyle

University of Limerick


Storytelling on social

PropertyPal were early adopters of social media and boast a strong following. Carla is passionate about the art of storytelling through voice and visuals that allow brands to connect with their audience on social platforms.

Carla Brogan



Developing an effective LinkedIn strategy

Cathy’s presentation will focus on developing corporate LinkedIn strategies and all the benefits LinkedIn can bring organisations. She has over a decade of experience in content, campaign, and digital strategy.

Cathy Cullen



Health and social media

Northern Ireland Chest Heart and Stroke provides expert care and support to anyone at risk of or currently living with chest, heart and stroke conditions. Social media is an important part of their strategy to connect and raise awareness.

Una McHugh

Northern Ireland Chest Heart and Stroke



Lunch and networking break



Corporate video: Making mobile movies

With over seven years in the video production industry and a wide range of videos created for businesses in the UK and Ireland, Niamh specialises in camera operation, video content creation and video confidence.

Niamh MacAuley

Purple Dot Media


Engaging audiences with nature, through Social Media

As part of the wide ranging campaign Revive our World, creative tactics including birdsong installation and a Wild Wall Mural came to life on social media. This is just one of many campaigns showcasing how the RSPB spread their messages on climate change and biodiversity. Michelle will share how they as an organisation utilise various marketing opportunities to educate, inform and inspire audiences to give Nature a home and help impact change.

Michelle Forsythe

RSPB Northern Ireland


Business-to-business social media marketing

InterTradeIreland has been helping small businesses in Ireland and Northern Ireland explore new cross-border markets, develop new products, processes and services and become investor ready for over two decades. Natalie will share its social strategy with the #SMBelfast audience.

Natalie McGivern


Early bird rate


+ VAT @ 20% = £234 (ends Wednesday 14th June)

Delegate rate


+ VAT @ 20% = £294

Charity rate


+ VAT @ 20% = £180

Gallery from #SMBelfast

Conference venue

Titanic Belfast
1 Olympic Way
Queen’s Road
Titanic Quarter
Northern Ireland

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