08:30 Registration and morning coffee
The Met Office UK forecasted a bright outlook for its TikTok channel. From convincing stakeholders that TikTok is the place to be, through to continually evolving its content to appeal to a new demographic, Ross will talk through how the Met Office found success on the platform.
A multi-disciplinary marketing expert, Nico has created high-impact campaigns for some of the biggest names on and off the island of Ireland, including Tourism NI, Fáilte Ireland, easyJet, Ryanair, Bank of Ireland, the Rory McIlroy Foundation, SuperValu and the European Tour. Nico will discuss tackling the chaos, nailing strategy and being braver.
256 The Content Strategy Agency
Visiting speaker Ketna is an accomplished social media leader, with a proven track record in successfully developing and executing innovative strategies for large global organisations, where social media can effectively support business communications and growth.
11:00 Coffee and networking break
Sheena’s presentation will look at how the University of Limerick uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.
University of Limerick
Northern Ireland Chest Heart and Stroke provides expert care and support to anyone at risk of or currently living with chest, heart and stroke conditions. Social media is an important part of their strategy to connect and raise awareness.
Northern Ireland Chest Heart and Stroke
13:00 Lunch and networking break
As part of the wide ranging campaign Revive our World, creative tactics including birdsong installation and a Wild Wall Mural came to life on social media. This is just one of many campaigns showcasing how the RSPB spread their messages on climate change and biodiversity. Michelle will share how they as an organisation utilise various marketing opportunities to educate, inform and inspire audiences to give Nature a home and help impact change.
RSPB Northern Ireland
InterTradeIreland has been helping small businesses in Ireland and Northern Ireland explore new cross-border markets, develop new products, processes and services and become investor ready for over two decades. Natalie will share its social strategy with the #SMBelfast audience.