List Schedule



Registration and morning coffee


Key social media trends in 2023

Paul will open #SMBelfast exploring the latest trends and developments in social media. Paul will provide useful examples of social media success and how they can be applied your own strategy.

Paul McGarrity

Octave Digital


Public sector on social media: Engaging citizens

This visiting presentation will provide an overview of the Welsh Government’s social media strategy and examples of engagement with the public and communicating to stakeholders through social media.

Laura Truelove

Welsh Government


Taking TikTok by storm

The Met Office UK forecasted a bright outlook for its TikTok channel. From convincing stakeholders that TikTok is the place to be, through to continually evolving its content to appeal to a new demographic, Ross will talk through how the Met Office found success on the platform.

Ross Middleham

Met Office


Putting some manners on content marketing

A multi-disciplinary marketing expert, Nico has created high-impact campaigns for some of the biggest names on and off the island of Ireland, including Tourism NI, Fáilte Ireland, easyJet, Ryanair, Bank of Ireland, the Rory McIlroy Foundation, SuperValu and the European Tour. Nico will discuss tackling the chaos, nailing strategy and being braver.

Nico Fell

256 The Content Strategy Agency


Social business: Back to basics

Visiting speaker Ketna is an accomplished social media leader, with a proven track record in successfully developing and executing innovative strategies for large global organisations, where social media can effectively support business communications and growth.

Ketna Mistry




Coffee and networking break


Building relationships and a social community

Sheena’s presentation will look at how the University of Limerick uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.

Sheena Doyle

University of Limerick


Storytelling on social

PropertyPal were early adopters of social media and boast a strong following. Carla is passionate about the art of storytelling through voice and visuals that allow brands to connect with their audience on social platforms.

Carla Brogan


Developing an effective LinkedIn strategy

Cathy’s presentation will focus on developing corporate LinkedIn strategies and all the benefits LinkedIn can bring organisations. She has over a decade of experience in content, campaign, and digital strategy.

Cathy Cullen



Health and social media

Northern Ireland Chest Heart and Stroke provides expert care and support to anyone at risk of or currently living with chest, heart and stroke conditions. Social media is an important part of their strategy to connect and raise awareness.

Una McHugh

Northern Ireland Chest Heart and Stroke



Lunch and networking break



Corporate video: Making mobile movies

With over seven years in the video production industry and a wide range of videos created for businesses in the UK and Ireland, Niamh specialises in camera operation, video content creation and video confidence.

Niamh MacAuley

Purple Dot Media


Engaging audiences with nature, through Social Media

As part of the wide ranging campaign Revive our World, creative tactics including birdsong installation and a Wild Wall Mural came to life on social media. This is just one of many campaigns showcasing how the RSPB spread their messages on climate change and biodiversity. Michelle will share how they as an organisation utilise various marketing opportunities to educate, inform and inspire audiences to give Nature a home and help impact change.

Michelle Forsythe

RSPB Northern Ireland


Business-to-business social media marketing

InterTradeIreland has been helping small businesses in Ireland and Northern Ireland explore new cross-border markets, develop new products, processes and services and become investor ready for over two decades. Natalie will share its social strategy with the #SMBelfast audience.

Natalie McGivern


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