Ketna is an accomplished Social Media and Digital professional, with over 15 years’ experience across global organisations in both B2B and B2C industries. She is passionate about social media and digital activity being an integral tool to drive tangible results by aligning strategy to business objectives. Having worked across various industries including financial services, healthcare and more recently real estate, Ketna has provided unique approaches for social media and digital activity dependent on their ambitions. With a proven track record in successfully creating and leading sustainable operating models. She has enabled companies to utilise social media and digital platforms to communicate their company messages effectively, as well as devising governance guidance and training for employees and stakeholders to operate under. This has resulted in providing a safe and effective way to deliver outstanding social media performance across the board, optimal social channel performance with outstanding creative output and, more importantly, ROI.