Head of Marketing, Visit Wales
Lucy von Weber is Head of Marketing at Visit Wales. With over 20 years of practical experience in industry (attractions, academic research, private sector tourism consultancy and senior roles for destination organisations) Lucy joined Visit Wales as Head of Marketing in November 2018 after running her own company. She oversees all aspects of integrated marketing for Visit Wales and has regularly presented at events and delivered digital master classes. Lucy has an MSc in Digital Marketing Communications and her principal research concentrated on SME businesses and electronic word of mouth: particularly perceptions and issues of consumer trust; it is a foundation that has come in very handy with the explosion of peer-to-peer review and the evolution of the fast-moving social media arena.