08:30 Registration and morning coffee08:30
Doing good things; driven by data Lucy will focus on Visit Wales’ approach to social and explain how flexibility and adaptation, linked to an emotional connection with potential visitors, is at the heart of the work. Using examples that will be applicable to businesses as well as to destinations, she’ll show how staying true to your brand is core to delivery.
The latest Edelman research demonstrates that there is more to Gen Z than meets the eye. In fact, GenZers have constructed an entirely different narrative when it comes to consumerism, one based not on the self but on the authenticity and integrity of the brand. It is imperative that brands understand this if they wish to earn Gen Z’s trust.
10:45 Coffee and networking break10:45
Social media plays an important role connecting councils with residents. It can increase overall engagement for their services and empower citizens. Denis will provide an overview of Limerick City and County Council’s social engagement.
Limerick City and County Council
Sharon is Head of Communication and Outreach at the Consumer Council. Social media and digital communications are vital for the Consumer Council; Sharon will talk about placing people at the heart of communications, the importance of collaborative working, and how making data driven decisions can drive audience-focused results.
The Consumer Council
Orlaith manages all social media channels for St Patrick’s Mental Health Services and the flagship education campaign, Walk in my shoes. Orlaith will share how the organisation raises awareness of both mental health and their services.
St Patrick’s Mental Health Services
13:00 Lunch and networking break13:00
Nick will give the #SMBelfast audience an insight into the role social media plays in the Northern Health and Social Care Trust’s work communicating important public health messages to patients and the wider public.
Northern Health and Social Care Trust
Christine’s presentation will look at how The Open University uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.
The Open University
Domestic abuse reported to the PSNI increased during the Covid-19 pandemic, with over 32,000 incidents recorded between 2019 and 2020. Social media played a major part of the Women’s Aid ‘Unlock Your Lockdown’ campaign, which provided female victims of domestic abuse with reassurance that vital help and support is available to them.
Women’s Aid Federation Northern Ireland