08:30 Registration and morning coffee
08:30Key social media trends in 2023
Paul will open #SMBelfast exploring the latest trends and developments in social media. Paul will provide useful examples of social media success and how they can be applied your own strategy.
Paul McGarrity
Octave Digital
Public sector on social media: Engaging citizens
This visiting presentation will provide an overview of the Welsh Government’s social media strategy and examples of engagement with the public and communicating to stakeholders through social media.
Laura Truelove
Welsh Government
Taking TikTok by storm
The Met Office UK forecasted a bright outlook for its TikTok channel. From convincing stakeholders that TikTok is the place to be, through to continually evolving its content to appeal to a new demographic, Ross will talk through how the Met Office found success on the platform.
Ross Middleham
Met Office
Putting some manners on content marketing
A multi-disciplinary marketing expert, Nico has created high-impact campaigns for some of the biggest names on and off the island of Ireland, including Tourism NI, Fáilte Ireland, easyJet, Ryanair, Bank of Ireland, the Rory McIlroy Foundation, SuperValu and the European Tour. Nico will discuss tackling the chaos, nailing strategy and being braver.
Nico Fell
256 The Content Strategy Agency
Social business: Back to basics
Visiting speaker Ketna is an accomplished social media leader, with a proven track record in successfully developing and executing innovative strategies for large global organisations, where social media can effectively support business communications and growth.
Ketna Mistry
Social-fit
11:00 Coffee and networking break
10:4511:30 Building relationships and a social community
Sheena’s presentation will look at how the University of Limerick uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.
Sheena Doyle
University of Limerick
Storytelling on social
PropertyPal were early adopters of social media and boast a strong following. Carla is passionate about the art of storytelling through voice and visuals that allow brands to connect with their audience on social platforms.
Carla Brogan
PropertyPal.com
Developing an effective LinkedIn strategy
Cathy’s presentation will focus on developing corporate LinkedIn strategies and all the benefits LinkedIn can bring organisations. She has over a decade of experience in content, campaign, and digital strategy.
Cathy Cullen
Drury
Health and social media
Northern Ireland Chest Heart and Stroke provides expert care and support to anyone at risk of or currently living with chest, heart and stroke conditions. Social media is an important part of their strategy to connect and raise awareness.
Una McHugh
Northern Ireland Chest Heart and Stroke
13:00 Lunch and networking break
13:0014:00 Corporate video: Making mobile movies
With over seven years in the video production industry and a wide range of videos created for businesses in the UK and Ireland, Niamh specialises in camera operation, video content creation and video confidence.
Niamh MacAuley
Purple Dot Media
Engaging audiences with nature, through Social Media
As part of the wide ranging campaign Revive our World, creative tactics including birdsong installation and a Wild Wall Mural came to life on social media. This is just one of many campaigns showcasing how the RSPB spread their messages on climate change and biodiversity. Michelle will share how they as an organisation utilise various marketing opportunities to educate, inform and inspire audiences to give Nature a home and help impact change.
Michelle Forsythe
RSPB Northern Ireland
Business-to-business social media marketing
InterTradeIreland has been helping small businesses in Ireland and Northern Ireland explore new cross-border markets, develop new products, processes and services and become investor ready for over two decades. Natalie will share its social strategy with the #SMBelfast audience.
Natalie McGivern
InterTradeIreland