Chiara Pullo started her career at ByteDance before TikTok became the platform we know today. Over more than seven years at the company, she’s worked across trust and safety, content moderation, quality assurance and operations, giving her a strong foundation in how platforms actually function behind the scenes. She later moved into content, creators and partnerships, where she was part of the early development of TikTok LIVE. Today, she specialises in content strategy, short-form video and live streaming, working closely with creators and brands to build content that connects and drives real engagement.