Rachel Leitch is Head of Marketing at the MAC, Belfast’s Metropolitan Arts Centre, where she leads on brand, campaigns, social media and audience development for one of Northern Ireland’s busiest cultural spaces.
She has spent more than a decade working in marketing and communications, mostly in the arts, finding ways to make people care about what’s happening on stage, on walls and inside buildings they might not always think are “for them”. Her work is rooted in storytelling, but also in getting results, from growing audiences and increasing ticket revenue by 54%, to helping organisations communicate clearly through big moments of change.
Rachel’s approach to social media is simple: people connect with people. Whether she’s selling a show, shaping a campaign or building a brand voice, she believes the best work happens when organisations sound human, show a bit of personality and give audiences a reason to feel part of something.
Alongside her role at the MAC, Rachel is Chair of Tinderbox Theatre Company, supporting one of Northern Ireland’s leading theatre companies as it grows its team, reach and impact.
She is passionate about the arts, brilliant stories, clever campaigns and making digital spaces feel more human
