15.09.22 • Europa Hotel, Belfast

Social Media Belfast 2022

Now in its 8th year, the Social Media Belfast Conference is firmly established as Northern Ireland’s leading social media event.

So, what can we expect from the social media landscape in 2022 and beyond? As we emerge from the Covid-19 pandemic, society now has an increased focus on the importance of digital communication and services. Social media use across the globe and in Northern Ireland continues to grow and this in turn makes it increasingly important for organisations to utilise. Your social strategy needs to reach your audience and adapt to their evolving needs.

Expert speakers will share the latest insights into social media marketing, from TikTok to influencer marketing, with examples of successful campaigns from leading social media practitioners. We also look forward to updates from leading organisations on their social strategies as well as visiting speakers including Just Eat and Limerick City and County Council.

#SMBelfast will once again bring together +200 marketing professionals for 2022 to examine the social media marketing landscape and future outlook.

An agendaNI event


  • Key trends to prepare for
  • Examples of local and visiting successful case studies
  • Social consumer engagement
  • Social media in the public and private sectors
  • Branding with impact
  • Generating revenue through social
  • Social PR: The content revolution
  • Achieving value on investment
  • Practical advice and tips

Why attend #SMBelfast 2022? 👋

  • Face to face networking with +200 marketing and communication professionals
  • Hear leading social media practitioners: Visiting and local speakers
  • Enhance your social media marketing and communication skills
  • Learning: New trends and the latest insights
  • Examples of best practice social media use across different sectors


Social Media Belfast brings together +200 attendees each year including…

  • Social media professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital Marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Directors
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • External Relations
  • Anyone with an eye on social media!



Registration and morning coffee



Key social media trends in 2022

Paul will open #SMBelfast exploring the latest trends and developments in social media and how this can inform your social media marketing strategy. Paul will provide useful examples of social media success.

Paul McGarrity

Octave Digital


Doing good things; driven by data

Doing good things; driven by data Lucy will focus on Visit Wales’ approach to social and explain how flexibility and adaptation, linked to an emotional connection with potential visitors, is at the heart of the work. Using examples that will be applicable to businesses as well as to destinations, she’ll show how staying true to your brand is core to delivery.

Lucy Von Weber

Visit Wales


Public sector social media

This presentation will provide an overview of the Department of Finance’s social media strategy and engagement with the public and communicating to stakeholders through social media.

Ricky Thompson

Department of Finance


The Power of Gen Z: Trust and the future consumer

The latest Edelman research demonstrates that there is more to Gen Z than meets the eye. In fact, GenZers have constructed an entirely different narrative when it comes to consumerism, one based not on the self but on the authenticity and integrity of the brand. It is imperative that brands understand this if they wish to earn Gen Z’s trust.

Felicitas Olschewski

EMEA, Edelman



Coffee and networking break



Social media in local government

Social media plays an important role connecting councils with residents. It can increase overall engagement for their services and empower citizens. Denis will provide an overview of Limerick City and County Council’s social engagement.

Denis Tierney

Limerick City and County Council


Innovative consumer engagement

Sharon is Head of Communication and Outreach at the Consumer Council. Social media and digital communications are vital for the Consumer Council; Sharon will talk about placing people at the heart of communications, the importance of collaborative working, and how making data driven decisions can drive audience-focused results.

Sharon Doherty

The Consumer Council


Walk in my shoes: Mental health and social media

Orlaith manages all social media channels for St Patrick’s Mental Health Services and the flagship education campaign, Walk in my shoes. Orlaith will share how the organisation raises awareness of both mental health and their services.

Orlaith Grehan

St Patrick’s Mental Health Services


Belfast Exposed: Connecting through social media

Belfast Exposed is Northern Ireland’s leading photography organisation. Aimee’s presentation will give an insight into how Belfast Exposed uses social to share their work and upcoming exhibitions.

Aimee Buckley

Belfast Exposed



Lunch and networking break



Delivering important content on social

Nick will give the #SMBelfast audience an insight into the role social media plays in the Northern Health and Social Care Trust’s work communicating important public health messages to patients and the wider public.

Nick Carson

Northern Health and Social Care Trust


Building relationships and attracting potential students

Christine’s presentation will look at how The Open University uses social media as part of their overall communications strategy to engage and build relationships with current and potential students.

Christine Murphy

The Open University


#UnlockYourLockdown: Reaching women affected by domestic abuse

Domestic abuse reported to the PSNI increased during the Covid-19 pandemic, with over 32,000 incidents recorded between 2019 and 2020. Social media played a major part of the Women’s Aid ‘Unlock Your Lockdown’ campaign, which provided female victims of domestic abuse with reassurance that vital help and support is available to them.

Sarah Mason

Women’s Aid Federation Northern Ireland


Engaging an online audience in our digital world

Jonathan is Digital Editor at UTV and has experience in the online media industry. He will discuss how to engage your audience in the digital world.


Feedback from past #SMBelfast attendees

Delegate rate


+ VAT @ 20% = £294

Charity rate


+ VAT @ 20% = £180

Gallery from #SMBelfast

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