Tuesday10September 2024
Titanic Belfast
Social Media Belfast

Northern Ireland’s leading social media conference

Now in its 10th year, the Social Media Belfast conference is firmly established as Northern Ireland’s leading social media event. Bringing together over 200 attendees, the event will take a deep dive into what social media will look like for 2024 and onwards. A highlight of #SMBelfast is showcasing successful social media campaigns from Northern Ireland and beyond.

Social media has become a vital part of many organisations and is an area that continues to evolve at pace. A strong social presence can grow your brand, engage key stakeholders, and drive website traffic. This conference is an important opportunity to reflect on your social media journey to date, what direction you should be going and how to get there.

As well as being significant in terms of social media expertise and case studies, #SMBelfast has developed a strong networking dimension. It has become an event where the key communications and social media players meet for a day of networking and discussion.
Social Media Belfast

Who's speaking at #SMBelfast?

Kate Cafferky

Group Head – Ireland
LADbible Group

Graeme McQueen

Media Relations Manager, daa

James Keep

Senior Social Media Data Analytics Manager,

Anu Hautalampi

Global social media lead, UN Women

Cian Corbett

Digital Content Marketing Manager, AIB Group

Clodagh Whelan

Social Media Manager,
F&B Huskies

Steve Parker

MD, Social & Influencer, Stripe Communications

Claire Winter

Head of Marketing,
Kingsbridge Healthcare Group

Paul McGarrity

Managing Director,
Octave Digital

Melissa Henry

Marketing Manager
The MAC, Belfast

Sharon Hearty

Director of Policy and Development

Orlagh Doyle

Destination Digital and Social Media Officer
Visit Armagh

Join us to discuss 💬

  • • Future trends 2024 and beyond
  • • Social media and AI
  • • Examples of local and visiting successful case studies
  • • Social media in the public and private sectors
  • • Branding with impact
  • • Influencer marketing
  • • Generating revenue through social
  • • Social consumer engagement
  • • Achieving value on investment
  • • Practical advice and tips

Why attend #SMBelfast 2024? 👋

  • • Face to face networking with +200 marketing and communication professionals
  • • Hear leading social media practitioners: Visiting and local speakers
  • • Enhance your social media marketing and communication skills
  • • Learning: New trends and the latest insights
  • • Examples of best practice social media use across different sectors
Social Media Dublin

Conference programme

  • Session 1
    09:00 - 10:45
  • Session 2
    11:15 - 13:00
  • Session 3
    14:00 - 15:30
08:15 am

Registration and morning coffee

09:00 AM

What’s next? Upcoming social media trends

Our conference chair Paul will open #SMBelfast exploring the latest social media trends and how this can inform your social media marketing strategy. He will look at the performance of social platforms and provide useful examples of social media success.

Paul McGarrity, Managing Director, Octave Digital

Redefining social entertainment and news

Reaching an audience of over 584 million every month, LADbible Group has grown to become the biggest social publisher in the world. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns.

Kate Cafferky, Group Head, LADbible Ireland

Making your social team’s work work

Your team is your biggest asset. Anu Hautalampi is currently the global social media lead for UN Women in New York and will be sharing her experiences of leading social media teams to success including a look at roles, processes, and wellbeing.

Anu Hautalampi, Global Social Media Lead, UN Women

Social media – A victim of success?

We’ve all witnessed the meteoric rise of Social Media from ‘quirky digital add-on’ to ‘broadcast essential’ but has Social Media become a victim of its own success? With every brand now vying for the similar audiences and the fabled ‘demise of social’ continually trumpeted by commentators, how can we get the most from these channels? Cian will share his thoughts on the essentials of an updated social strategy in this evolving landscape.

Cian Corbett, Digital Content Marketing Manager, AIB Group

Questions & answers / Panel discussion

10:45 AM

Mid-morning coffee networking break

11:15 AM

Using data and analytics to drive social success

WWF is the leading global environmental charity. It works to tackle the major issues facing the planet including climate change and biodiversity loss. James is the Senior Social Media Data Analytics Manager and will highlight the importance of data and analytics.

James Keep, Senior Social Media Data Analytics Manager, WWF UK

Health and social media

The Kingsbridge Healthcare Group is a local organisation of trusted healthcare professionals, clinics, hospitals and medical facilities. Social media is an important part of their strategy to connect with patients.

Claire Winter, Head of Marketing, Kingsbridge Healthcare Group

Influencer marketing: Get people talking

Stripe is a PR, social, content and influencer agency. With offices in Edinburgh and London, Steve and his team create work that breaks boundaries, delivers results and gets people talking.

Steve Parker, MD, Social & Influencer, Stripe Communications

Connecting lives across the world

daa’s principal activities include operating and managing Dublin and Cork airports, global airport retailing, and international aviation consultancy. Their social media strategy aims to enable business, and connect lives, across the world.

Graeme McQueen, Media Relations Manager, daa (Dublin and Cork airports)

Questions & answers / Panel discussion

01:00 PM

Networking Lunch

02:00 PM

Content that pulls people in

The traditional brand strategy and advertising model has been outpaced by the evolution of technology. Dublin based digital marketing agency F&B Huskies will outline the ingredients required to pull people in and build strong and resilient brands.

Clodagh Whelan, Social Media Manager, F&B Huskies

Creative social marketing

Melissa is passionate about creative, innovative and impactful marketing, communications and advertising practices, reaching and growing audiences for the arts.

Melissa Henry, Marketing Manager, The MAC, Belfast

Visit Armagh: Attracting digital visitors

Visit Armagh showcases the areas historical and tourist offerings on social media. Orlagh will present this exciting case study.

Orlagh Doyle, Destination Digital and Social Media Officer, Visit Armagh

Engaging communities on social media

Extern provides trauma informed services to meet the growing complex needs of people who face exclusion, isolation and injustice. Sharon has responsibility for strategic communications and connecting with key stakeholders on social.

Sharon Hearty, Director of Policy and Development, Extern

Questions & answers / Panel discussion

04:00 PM

Conference close

  • Session 1
    09:00 - 10:45
  • Session 2
    11:15 - 13:00
  • Session 3
    14:00 - 15:30
Social Media Belfast


Delegate rate

£275 + VAT @ 20% = £330

Charity rate

£175 + VAT @ 20% = £210

Bring your team!

Please contact us for group bookings discount at registration@agendani.com or call +44 (0)28 9261 9933.

Who attends Social Media Belfast? 👋

Social Media Belfast brings together +200 attendees each year including…

  • Social media professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital Marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Directors
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • External Relations
  • Anyone with an eye on social media!
Social Media Belfast 2023

Watch the 2023 conference video

Feedback from past #SMBelfast attendees…

Feedback from the 2023 event

Rebecca Dalzell McCarthy
Communications Manager, Phoenix Energy

#BeBrave was a common theme presented by the speakers at Social Media Belfast today! ✨️ Great insights and useful tips from a fantastic line up of speakers #SMBelfast

Natalie McGivern
Communications Manager, InterTradeIreland

Delighted to have represented InterTradeIreland and my amazing Communications team at today’s #SMBelfast event. A personal growth moment and one which did not disappoint.

Ryan McAnoy
Digital Marketing, Victoria Square Belfast

At agendaNi Magazine’s Social Media Belfast today in Titanic Belfast 📲 Really interesting tips on digital advertising, social trends and reaching different audiences 🙌 #SMBelfast

Ciara Brennan
Director of Marketing & Communications, Stepping Stones NI

Great line up at Social Media Belfast today. Great to get out of the office and network with like-minded individuals and keep up with the latest in social media #SMBelfast

Social Media Belfast

Getting to the venue

Titanic Belfast

1 Olympic Way
Queen’s Road
Titanic Quarter
Northern Ireland